How do you define the word artist?
JB: An artist to me is influenced by the world around them. Someone that is in tune with the world. An artist is a person that can take something so simple and make it a lifetime thing, and music can do that.
What do you want individuals to understand about your music?
JB: It’s from the heart, I wear my heart on my sleeve. Everything I say I mean it, there’s no inbetween with me. I just want people to know my music is genuine, I can’t lie to myself like a lot of artists. People claim they want real music but they don’t really support it. I make music for every type of thing, it’s real.. it’s life.
What has impacted you the most while working as an artist?
JB: Mainly just seeing people reaching out to me that support my music. Or even comparing me to big platinum artists.
How has your relocation to California impacted your career?
JB: Moving to the west coast opened my eyes. Everything that we were going through didn’t matter because someone else was going through the same thing, but living [their] life. We all have an excuse to not do what we want. But at the end of the day, life is what you make it. You go as far as you want [to] go. There’s nothing stopping you but you.
Since your move to California, do you feel as though you are starting over again with your music and fanbase?
JB: The Bay area is definitely keen to bay area music and sound. It’s hard for me to approach people, but my music has been playing in underground areas [such as] DaMadd House Radio. I want to stay true to my music and who I am.
What is the difference between music in San Francisco compared to North Carolina?
JB: North Carolina music doesn’t have a sound. There's not a specific North Carolina artist you listen to. All the bay area artists get played. They all correlate because they all have the same beats and bounce to it. You know Oakland sound when you hear it.
The music industry is becoming over saturated with artists, what keeps you motivated?
JB: All my people back home support me because they’ve seen it. You grow up with people that rapped, and when it [doesn't] happen for them it sucks. But seeing someone like myself in rap, people connect [because they’ve seen me go through it]. It’s my people that push me forward.
Where did you get the name “Holy”?
JB: I wanted to do something different, but Holy just came to me. Every song had a theme that [led me to Holy].
Was there a specific message you wanted to showcase for Holy?
JB: Holy, allowed me to get my feet wet in the mixtape world. Holy is that fine line between street life and being religious. It’s about the good, the bad and everything in between.
Can we expect a visual in the future for “Blues”?
JB: I don’t have a date. But I really like the song, so [it’s definitely going happen]. It would mostly be about the current situations and [things going on in the world].
Would you say you chose the music industry, or the music industry chose you?
JB: I definitely chose it. At the time I had nothing but music. I started doing music at like 19 going on 20 during my college years. It’s crazy that it’s moving so fast.
How would you describe your style of music?
JB: I always tell people there’s a “Real Nigga Conscious”. [There's so many] genres of music; you have conscious music, gangster music, and real nigga conscious. Like J.Cole and Kendrick Lamar, [I would say] it’s moreso the outside looking in. Then you have hard core music, you get the inside view but not the conscious aspect to it. You don’t ever get the [person] that’s lived it, did it, and still on the outside looking in while inside looking out. I feel like that’s where my music is the median.
BE SURE TO FOLLOW