How did you get started in this type of work? What led you into the fashion industry?
RK: Magazines were huge back in the day. It was the way one received the news, there was no internet. Printed Media was huge. I started in the 90s, and [individuals] had just started using computers. There was a whole zine craze, whereas now it’s more so blogs. I wanted to create a zine [that looked like a magazine].
What do you like least about your career?
RK: Print is getting much smaller. It’s hard to sell advertising; advertising is the way print publications survive.
Would you say California is growing in the Publishing career, or no?
RK: “New York is really the publishing capital”, states Klein. You will find the major publishing housing are based in New York. Although California is home to many media companies they are more digital. Publishers based in California are producing content that is not print, like Buzzfeed or other editorial properties that aren’t print.
Can you describe a typical day as the Publisher? How’s the workload, do you find yourself working on your days off?
RK: The size of one’s publication normally determines one’s work load. FourTwoNine Magazine involves all aspects of the business. As CEO and Publisher, it’s our responsibility to keep the business alive.
Coming from an Architecture and Design background, did those courses prepare you work your career today?
RK: Surface was an Architecture and Design magazine. It always help for the Editor or Publisher to be creative about the content being produced. Studying those courses made it a nature path for me.
What do you find challenging in regards to not only marketing yourself, but your company?
RK: The community we are marketing too is a very “pickled audience”, it’s [imperative] to speak to them at the highest level.